The examples on this page represents a very small aspect of my work with the Oregon Brewers Festival. I served as the Branding service for this highly visible Portland Oregon event. I worked with the organizers and their event management company in dicussing direction, deadlines, budgets and creative advertising strategies.
From this launch point, I was responsible for conceptualizing, designing and producing all visual media for the event. The range of work covered such hignlights as, the collectable Posters, souvenir event program brochure, beer sampling cups and collateral, event banners, softgood collectables, Print and TV advertising, advertising layout and production, and a great deal of verbal and written communication with people interaction skills.
My service with this event was an incredible success. Attendance records were broken every year. The priciple client was elated with my work. The organization was extremely pleased with the effectiveness the exposure my work created.
I was contracted to create a brand identity for a restaurant. A series of creative input meetings took place and specific ideas were established. This was a very difficult assignment. Not only did the branding need to reach a select category of consumers, but it had to have universal appeal for the public at large. I used my knowledge of current trends and public tastes to create the final approved logo.
My solution was a great success. It satisfied the wishes of the client, creating a unique brand identity and having universal appeal.
I was contracted by Trader Joe's food stores to create a new brand beer label. The label had to have cutting edge appeal, yet adhere to stict codes and guidelines. This was another exciting project for Trader Joe's that became a product which has endured many years of shelf life visability.