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I was contracted to create a brand identity for a restaurant. A series of creative input meetings took place and specific ideas were established. This was a very difficult assignment. Not only did the branding need to reach a select category of consumers, but it had to have universal appeal for the public at large. I used my knowledge of current trends and public tastes to create the final approved logo.
My solution was a great success. It satisfied the wishes of the client, creating a unique brand identity and having universal appeal.
I was honored for several years to be the event branding specialist for the Oregon Brewers Festival. I was in charge of conceptualizing, developing, designing and creating the thematic branding of this event. I attended meetings with key management and organizers to understand their wishes and strategies. It was a monumental task to successfully create all visual media ranging from all printed material, advertising, broadcast, internet, public signage and souvenirs.
Currently the Oregon Brewers Festival continues to be one of Portland's highly visible public events.
For several years I worked with The Oregon Potters Association on their annual event, the Oregon Potters Showcase. It is the largest showcase of clay artists, west of the Mississippi. I was extremely proud to be in charge of their brand identity. My job consisted of the design and production of their signature poster, mailers, media for the web and the print and broadcast advertising campaigns.
Images supplied from the artists were recieved in a vast array of mixed media. Extremely extensive digital retouching was involved for each published piece. It was a tough assignment to not only represent a large organization of nationally recognized potters, but to have their work and event stand above other national events.
I worked with key chairpersons and committee members, for direction and approval of my work. I drew deeply from the extensive pool of my knowledge to help brand their identity and achieve successful results for their highly visible public event.